For businesses that rank on a map, not just a page — measure the traffic your Google Business Profile actually sends, and turn Google's local results into a lead list.
Your Business Profile sends clicks to your website, menu, booking page and directions — and by default GA4 lumps most of them in with everything else. This builds the tagged links that separate them, with one-click presets for each GBP action and existing query parameters left intact.
You'll need: nothing — it runs in your browser, with no sign-up, and works offline.
Give it a list of keywords and a list of towns and it searches every combination, collecting each business with its website, phone, address and rating, then exports the lot to CSV. Our page is an independent guide to what it collects, what the free tier caps and where the data goes thin.
You'll need: Chrome, Edge or Brave — it's a third-party extension, not a SerpHammer tool.
Need something that isn't location-specific? Browse all 16 SEO tools →
People find a local business through a profile, not a homepage — they tap Call, Directions or Website straight from the map. Those taps need measuring on their own terms.
Without UTM tags, clicks from your profile land in GA4 as ordinary organic or direct traffic. Tag them once and the profile becomes a source you can actually report on.
Local work is keywords × places: five services across twenty towns is a hundred searches. That combination is exactly what a maps extractor automates.
The GBP UTM Builder has no server and no sign-up — the URL you paste and the links you build stay in the page. It installs as an app and keeps working offline.
Pin either card and the tool appears in the Pinned row on the main SEO Tools page — one launcher for your whole kit, local and otherwise.
One of these is a SerpHammer tool and one is a guide to somebody else's extension. We say which is which on every page rather than blurring the line.
Measuring your own profile's traffic, or researching the businesses already ranking in a place? Each tool owns one of those jobs.
The UTM Builder needs nothing but a URL. The maps extractor is a Chrome extension you get from its own developer.
Each tool's own page documents its options, its limits and its exports in detail — worth two minutes before a big run.
Every field in your profile that points at your own site can carry tags: the website button, the menu or booking link, and any appointment URL. Directions and call actions happen inside Google, so those stay in your Business Profile insights rather than GA4.
The value of tagging comes from consistency, not cleverness. Choose a source and medium pair for GBP, use the same pair across every profile you manage, and let the campaign field carry the thing that actually varies — the location or the action.
Google's local results carry a business name, website, phone, address and rating — so that's what comes out. Emails aren't in Google's data at all; they're found by visiting each business's own website afterwards, which is why that column is the emptiest one in any export.
If you're tracking rankings, grouping keywords or working through a pile of URLs, the job isn't location-specific — grab the right utility from the main SEO Tools list instead. Local tools earn their keep on local problems.
Anything whose job is tied to a place rather than a page. These tools deal with Google Business Profile and Google's local map results — measuring the traffic a profile sends you, and pulling structured data out of the businesses that show up on a map.
Only for the GBP UTM Builder, and only to paste the finished link in. The builder itself works without any account — it just assembles the tagged URL. The Google Map Scraper page is about extracting data from other businesses' listings, so it needs no profile of your own.
Yes. It runs entirely in your browser with no sign-up and no server: the URL you paste and the tags you build never leave the page. It also installs as an app and keeps working offline.
No. Google Map Extractor is a third-party Chrome extension built by an independent developer. Our page is an independent guide to what it collects, what it exports and where it struggles. SerpHammer does not host, sell or support the extension.
No. UTM parameters are query-string tags that analytics reads and Google's ranking systems ignore. They don't change the page a visitor lands on, and they are not a factor in how your Business Profile or your site is ranked.
Yes — the pin on each card here adds the tool to the Pinned row on the main SEO Tools page, so your local tools sit alongside the rest of your kit.
Install Local SEO Tools
Add it to your desktop or home screen — it opens in its own window and keeps working offline.